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Market This! Spend Your Money on Your Business


Marketing, especially Internet Marketing, now that the Age of Technology is upon us,
has been creative, inspiring, crazy, broad ranged, localized, maneuvered, criss crossed,
hatched, exploited, loved, and genuine.

The ways we market, the advertisements we use, we, as marketers, inherently are seeking
attention. Not necessarily to ourselves but to our products, services, designs, or companies. Attention first above all is the marketers goal. It's what we do with that attention, what we do
to, with, and for our audience of guests eagerly awaiting an answer to their problem, question,
or situation.

The question for all marketers then is "Are you giving an offering of a solution?". Or are you
creating more problems for your visitor?

"Huh? What do you mean?" might be your reply here.

Here is an example. I recently talked to a brilliant lady who is learning marketing online. She
is an Internet Marketer who has been led by "CULaters", the talkers of the Internet who sell everything and anything to their listeners and frankly take advantage of the "newbie learner"
or especially the marketers who know a "little" and may be struggling (as we all do or have experienced, trust me, it's ok, you must climb the mountain or forge the stream to get where
the view is better) and Mr. CULater Sells comes along to sell everything and anything to make
a quick buck. Oh, they offer "solutions" or a "quick fix" to their visitors dilemmas, or what they
say is a quick fix "All For Only $19.95!". Pretend this particular quick fix is a bright shiny capture
page system that will "secure them a new list of clients". Yes, when marketed correctly, a bright
shiny capture system will indeed, over time, offer their products and services to be viewed by
a new audience but (always a big but, lol), on top of the confusion they had faced before they obtained this newest answer to their issue, on top of the overload bearing down on them from
the problems they had before, they now must learn a new system, learn how to build a site with
this system, learn how to then Market this new capture page alongside the other marketing they
are doing presently, and oh! look! they can also market this new capture system as well!

Some may argue that "in the long run" you will be ahead with a shiny new capture system. I completely disagree. Become great (not good) at what you presently know first, focus on your
goals and actually know what those really are.

No amount of money spent on a "quick fix" will ever be good "in the long run" because "Quick"
and "Long" are antonyms, think on that. Spend your money on your business. Well, what does
That mean? I am saying that marketers lose the very vast majority of their money (and sometimes before they ever do well in their business), by spending on tools to build, getting overwhelmed
with learning and spending to learn.

In reality, to build the framework of your house you need only a hammer, saw, ax, and a
measuring tool. The rest of the tools are convenience tools and then are only a convenience
if you have the knowledge to use them or can learn well them quickly.

Some marketers lose their start up funds by purchasing "How to Information", paying someone
to teach them either by a feeling of obligation (I will buy the tools you are offering because they taught me this) or by random purchases across the net of marketers selling information about
how to market. What is your goal here? To build your business, not to become an open wallet
for your personal mentors whenever they happen upon a new, shiny, exciting thing to market!
The slogan "Be sue to sign up under me" comes directly to mind.

Spend your money on your business. A fair amount of MLMs or online work at home businesses
with payplans fitted to a matrix require a monthly autoship. OK, your business, you are receiving
a product or service in return for your loyalty in purchase every month. In turn, this company
offers you an income if you find other like minded people who are excited about this business,
are willing to also market to gain members, and are teachable to learning this system. Generally
the term is "teachable" not "turn into prey".

Someone chooses to join your organization or group because they are extending trust to you
and wish to build "this" business with You. Not line up to sell them various tools that they don't understand and frankly may not need. Believing you "need" a particular web site or capture
page creation may be, in fact, that you just simply "want" it, prefer it, it may have become easy
for you to use as opposed to another, or were told you need it.

Why do you suppose their are so many different brands of vehicles? Everyone doesn't drive
a Buick or a Corvette. Spend your money on your business. Along with a monthly autoship,
a great business choice will also offer free learning and free tools. Use them. Spend your time learning them. What is your goal? To succeed at Your business. Focus.

Spend your money on your business. Every affiliate link either needs a redirected URL from a
site like GoDaddy, or you can use the free TinyURL site. If this is really the business choice for
you, get a dot com or dot info from GoDaddy and redirect it to your affiliate site URL, blog or
other site like FreeWebs that houses banners or links and information to your affiliate site (this second option is recommended over the first of redirecting straight to your affiliate site). So,
how much did you spend? Around ten dollars or less for a GoDaddy domain URL. Spend your money on your business.

Now we come back to gaining attention and creating something for new visitors. At least two
email addresses will be needed separate from your personal email address. One is for nothing
else except your free web form submission box that sits on your blog or FreeWebs site. There
are many, many free contact boxes available for your blogs and web sites, some even come
inclusive with the site. The second email address is for your sign up email account for blogs
and social networks, Google, to receive company information about your business and for new members, bulletins, and news. If you are going to sign up for free marketing tips, Blaster mail
services or SoloAd sites (where you receive loads of email ads from others in return for others viewing and receiving yours) then, I would highly recommend a third email address for these
type listings.

How much have you spent now? Only the money for your hosted redirected URL (if you chose
to do that) and your autoship. Spend your money on your business.

Another way I have noticed that excited new marketers lose loads of money is they allow the
"bright shinies" over there to distract. "Gain multiple residual income streams" before they
even have a firm grasp of the business they were first excited over. Many marketers perpetuate
this when they begin to acquire members or their list starts to get big. "I can show everyone this too!". Ummmm....No. Help them build the business they are in, do not get them side tracked or
give them a "Well, we gave this one three months or less, let's do This now!". If you just focus
you must succeed If! (Yeah, there's that "if" again lol). If you are excited about your business
choice, if you would use the product or service anyway even without a money making opportunity,
if it is a sound, solid, debt free company so you can be sure your checks will come, if the company guarantees your success, What? no company does that! Yes, there is one offering tools and
learning for free. Does your company offer these criteria?

How to gain attention to your business is still looming in the background. The answer is not a
cookie cutter response. It will not only be tempered to your business choice but also to you
and your style, your circumstance, your time, and your energies.

Spending your money on your business boils quite down to focus. Will this bright shiny Really
help me promote my business? Or will it give me yet one more thing to actually promote, market
and learn. If you are in a business already, does your upline help? I don't mean do it for you, I
mean help. If your personal sponsor isn't, go further upline until you find someone who will.
Learn by doing, learn by reading your business info on your company site, focus and spend
your money on your business and watch it grow.

Stephanie Haile aka Wavecritter Google Me ;)




Generic MLM Market This! The Science of Internet Marketing


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Generic MLM Market This! Gaining Attention To Your Business

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Latest page update: made by Wavecritter , Sep 23 2008, 9:38 PM EDT (about this update About This Update Wavecritter Edited by Wavecritter


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