The subject line of an ad you place either online or in the newspaper has got to be the most challenging part of your ad content. By changing only one word, you can either go from 20 clicks to 100 or the other way around. Knowing this should not stop you from getting your ads out there though. I recommend trying them out on some free ad sites and tracking them (we will get into this more on another page) and seeing which ads first hit better, meaning you track just the number of clicks they get. Most free ad submission sites online track the clicks you receive for you. That is a great start, but we will get into actually tracking your page views and tour takers later. First lets start with your subject lines and are they getting the attention that you want. My article on this will be posted here by the weekend. ;)

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